Jacqueline Lezette Curran

• Wrote engaging copy for cross-channel marketing campaigns, email marketing, website creative, social media, and more

• Thoroughly conveyed the established brand voice through all marketing materials, while ensuring accurate use of grammar and product features

• Delivered creative copy that is on time, on brand, and effectively communicates the messages as outlined by marketing, internal stakeholders, and business objectives

• Worked with business partners to obtain outstanding information and ensure all changes provided by stakeholders have been implemented.

• Worked on multiple projects simultaneously, practicing effective communication with team members and managers at all times

• Proofread creative assets as needed to ensure accurate use of grammar, product descriptions, and our brand’s copy style and voice

• Managed copy for Warners, Olga, IZOD, and Van Heusen

• Conceptualized, planned, and wrote content across email, web, paid media, social media, brand guidelines, and print assets

• Conceptualized, wrote, edited, and managed all digital, print, and event copy for US, Canadian, and UK markets

• Developed brand voice and guidelines for individual markets and channels including print, digital, social media, B2B, PR, and corporate communications

• Partnered with Digital Marketing to create seasonal concepts for editorial, email, blog, and social media content

• Launched and executed celebrity and influencer partnerships and contests with Shawn Mendes, Gwyneth Paltrow, goop, and more

• Conceptualized, wrote, and edited e-commerce content including promotional emails, product copy, Amazon A+ and Webcollage copy, website copy, banner ads, SEO copy, special projects, and more for Baby and Writing brands

• Refined and delivered on brand promise, tone, voice, and personality within content deliverables

• Worked closely with designers to align copy with visuals

• Partnered with producers/project managers to deliver copy in accordance with business needs and on deadline • Leveraged web analytics, customer insights, and user feedback to optimize content impact

• Adhered to internal, brand, and retailer style guides to maintain content standards

•Assisted in developing tone and voice for digital seasonal campaigns and strategized The Children’s Place brand voice throughout all channels based off of consumer insights, research, and a deep understanding of our customers

•Managed assembling seasonal samples from merchant team to write, edit, and manage website product copy

•Created, managed, wrote, and edited editorial calendars for social media and influencer content

•Researched, wrote, edited and fact-checked web product copy for 70-115 luxury product descriptions daily

•Wrote, fact-checked and edited special events advertisements for their fashion team

•Wrote digital copy for website and weekly emails in addition to catalog copy using the KingSize voice while working cross-functionally with marketing, art directors, and production to ensure online information met the brand’s guidelines